5 Irresistible Lead Magnet Ideas for Local Businesses
Everybody knows that if you place a magnet close enough to a metal object, the object will be drawn to the magnet without resistance. That’s basic science even though it might seem like magic. What if you could adapt the principle of magnetism to your business?
The truth is, you can. Lead magnets are commonly used to attract leads. The problem that some local businesses have is that they’re not sure which type of lead magnet will prove to be irresistible to their target audience. One reason for the confusion is that many of the online resources about creating lead magnets focus on online businesses. Local businesses need to take a different approach.
HERE ARE 5 IDEAS FOR LEAD MAGNETS THAT WILL HELP YOU ATTRACT NEW LEADS AND CUSTOMERS.
#1: The Mini eBook
|Our first proven lead magnet idea is the mini eBook. Giving away a book is enticing to consumers because they’re accustomed to paying for books. Getting one for free is exciting and, if you choose your topic wisely, can be enough to get people to fill out a lead form or subscribe to your list. |
The key, of course, is choosing a topic that will appeal to the people you want to attract. Here are some suggestions.
#2: The Checklist
|The next option is very quick to create and can be useful to your customers. Checklists are typically one page long and designed to help complete a task, or get organized. |
Here are a few examples of the kinds of things that make for interesting checklists:
|Packing list for students leaving for college |
Checklist for spring cleaning a house
A checklist that lists the steps to prepare and plant a garden
A how-to guide for preparing a car to go into long-term storage
These are just a few ideas.
|The key is to focus your checklist on one task or area and then create something that is both functional and beautiful. Some local businesses give out laminated checklists (or mail them to leads), while others may choose to create a printable checklist.|